About Herbivoracious, Press Info, Advertising, and Product Reviews

Herbivoracious is all about reinvigorating vegetarian cuisine with modern techniques and bold, authentic flavors. My name is Michael Natkin, and I live in Seattle, WA with my wife and our two kids. By day I’ve been a software engineer for the past 25 years, specializing in computer graphics. For the past 12 years I’ve been at Adobe Systems working on After Effects. Prior to that I worked on 3D for the web and interactive television at SGI and helped bring dinosaurs and Terminators to life at Industrial Light and Magic.Whenever I have a moment to spare, I spend it in the kitchen or reading about food. I’m writing a cookbook for Harvard Common Press, due out in the spring of 2012. A few years ago I took a six month leave of absence. Our first month, my family and I spent eating our way through Israel and Italy. Then I spent the next few months interning in the kitchen at Cafe Flora. Here’s another article about the internship, over at Seattlest.com. In 2010 I also had the opportunity to stage at Canlis, one of Seattle’s best known fine dining restaurants, and at New York’s Dirt Candy.

I’ve been a vegetarian since 1984. (Wanna know why?) I’m passionate about bringing big flavors and good culinary technique to vegetarian cooking. Not to say I don’t also love a big plate of Waffle House hashbrowns!

I’m always happy to hear from you! Please drop me a line at herbivoracious [at] gmail.com!) and follow me on Twitter.

Herbivoracious Around The Web

Michael and Herbivoracious have been featured on numerous websites and in other publications. Here are a few clippings:

I’m writing a cookbook for Harvard Common Press, due out in the spring of 2012.
One of six nominees for Saveur Magazine’s First Annual Best Food Blog Award (Special Interest Category); also featured (twice) (thrice) (four times) as a Saveur “Site We Love”
Mentioned on the New York Time’s Diner’s Journal (multiple times)
Featured by Gourmet Live.
Food photography featured regularly on TasteSpotting, foodgawker and Food & Fizz.
Interviewed by the kitchn about food photography techniques.
Winner of the blogger division of Pacific Natural Food’s Everyday Chef Challenge
Published recipes in the ThinkFood Cookbook and the Foodies of The World Cookbook
Featured in mint.com’s article about $10 meals
Interviewed about how to make great vegetarian dishes by BizyMoms.com
Featured in an article about Seattle food bloggers by Journal Media Group
Bi-weekly Seriously Meatless column on Serious Eats.
Cooking demonstration at the Queen Anne Farmer’s Market
Cooking live on Allrecipes.com Thanksgiving 2009 webcast.
Guest posting a reader-requested recipe on Apartment Therapy’s “The Kitchn” blog.
Guest post on SEOBook.com “Taking Your Beginning Blog to the Next Level of Traffic”.
My “underground” dinners reviewed at The Frantic Foodie.
Sustainable Table featured my Persimmon, Parsley and Olive Salad.
Meatless Monday featured my Achiote-Rubbed Butternut Squash Tacos.
Seattlest.com interview about leaving the cubicle for the kitchen, when I interned at Seattle’s Cafe Flora.
Guest judge for Taste TV’s inaugural Seattle Luxury Chocolate Salon.
Panelist for annual JTNews Passover Kosher Wine Tasting.
Interview with National RV Parks.

Advertising on Herbivoracious

Herbivoracious accepts advertising. Contact herbivoracious [at] gmail.com for our rate sheet or to design a custom campaign.

Product Samples and Reviews

If you have a food product, kitchen tool, cookbook etc. that you think would be of interest to my readers, contact me at herbivoracious [at] gmail.com. If I accept your sample, that is no guarantee that I will actually print a review; I only write about products that I absolutely love and can personally endorse. I fully disclose all compensation, free products and affiliate relationships.